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As mudanças no comportamento do consumidor durante e pós-coronavírus

As mudanças no comportamento do consumidor durante e pós-coronavírus

A pandemia do coronavírus levou o setor varejista a olhar com cuidado para os seus parceiros, fornecedores, distribuidores e principalmente, mapear as mudanças de comportamento do consumidor brasileiro.

Sabemos que governos e organizações continuam trabalhando para conter a COVID-19 e o crescente número de vítimas, mas, enquanto isso, os consumidores em todo o mundo estão sentindo seus efeitos econômicos e estão reduzindo drasticamente seus gastos. Por isso, o novo consumidor mudou seus hábitos e introduziu novos canais digitais, produtos e serviços em todas as categorias.

Para te ajudar neste desafio de compreender o comportamento do novo consumidor durante esse período de incerteza, trouxemos uma pesquisa realizada recentemente pelo PMA (Produce Marketing Association), a qual dispõe de informações sobre como a pandemia de coronavírus está afetando as tendências de compra de produtos.

A importância de conhecer o consumidor em crise
Os consumidores estão profundamente preocupados com o impacto da COVID-19, tanto do ponto de vista da saúde quanto do econômico. Pessoas de todo o mundo têm medo, pois se esforçam para se adaptar a um “novo normal”.

Algumas pessoas se sentem ansiosas e preocupadas, estimulando a compra de produtos básicos de higiene por pânico. Outras, no entanto, permanecem indiferentes à pandemia e continuam comprando como de costume.

Por isso, entender que os consumidores estão respondendo à crise e possuem hábitos de compra de formas diferentes é o primeiro passo para entender o comportamento do novo consumidor durante e pós-coronavírus. A partir disso, entendendo como seus próprios consumidores estão reagindo, você pode desenvolver estratégias de marketing personalizadas para cada um.

Além disso, como parte da população está praticando o distanciamento social, a comunicação é mais importante do que nunca. Sendo assim, é uma oportunidade para interações mais criativas, autênticas e personalizadas com os clientes. Para isso, os varejistas devem comunicar-se com o novo consumidor onde estão agora – ou seja, em canais digitais via comercio eletronico, midias social, whatsapp, aplicativos e otros. Preste mita atençao nas estatisticas: 
O impacto do Covid-19 no e-commerce.
.Vendas pela internet crescem mais de 100%. 
.E-commerce faturou US$ 77 bi a mais desde início da pandemia, aponta Adobe
.Vendas no e-commerce crescem 145% no 1º semestre e dobram faturamento de lojistas.
E voce já esta preparado para as vendas online ?

Se você é um empresário, dono de negócio, profissional liberal e precisa vender mais em tempos de crise, então imagina ter acesso imediato: As maiores e melhores estratégias de marketing online do mundo para seu negócio vender mais. O melhor e mais completo kit de marketing nas mídias sociais para sua empresa aumentar o faturamento. Totalmente Gratuito.
E ainda uma chance única para criar sua loja online e fazer parte deste E-commerce Tambem. Imagina seu Negócio vendendo mito mais, atingir clientes em potencial de qualquer lugar do mundo e tornar-se mais competitivo no mercado. 

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