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Build an online business—no matter what business you’re in

Why have an e-commerce and what are its advantages?
Low initial investment
In practice, most small shopkeepers do not have that much money to invest right away in their business. For these and other reasons, many end up remaining informal. And that is where another of the countless advantages of an e-commerce comes in: the low value of the initial investment, a detail that can be very attractive for those who are in the process of becoming a digital entrepreneur.

To give you an idea, the amount invested in monthly fees paid for using the platform can be quickly offset by the sales flow provided by this type of commerce, for example, making your business sustainable in much less time!

Flexibility and agility
One of the biggest advantages of having an e-commerce is the convenience of being able to make it work from the comfort of your own home, if you want. Setting up the store can be simple and quick, sometimes within minutes. The agility from the conception of the idea to its execution is very great. In addition, when the store is live, it is open 24 hours a day, 7 days a week. You can even sell products while you sleep or while on vacation.

Minimum Viable Product
Still within this characteristic, there is the possibility of making an MVP (Minimum Viable Product) in a much simpler way than it would be with a physical store. Thus, it is possible to test the acceptance of your idea in a certain location and with a certain type of audience, learning from the initial feedback to improve your business plan.

Sense of urgency
Another of the advantages of an e-commerce is that it is possible to create a certain sense of urgency for the user's actions without becoming a questionable strategy of traditional retail. Want to see how?

Absence of borders
This is the basic premise (and considered by many to be the main advantage) of e-commerce: there are no geographical barriers. You can sell to both your neighbor and someone who lives in Guatemala. And, of course, this increases the chances of maximizing your store's results.

Furthermore, with a 100% digital store it is much simpler to create a franchise in another country using the distribution network there, further increasing your chances of earning outside of Brazil. Just be careful with interstate and international standards for online sales, as the market grows, regulations adapt.

For those who do not have much time to manage all the tasks of a business with the necessary attention, Shopify can even facilitate the management of products and stock of your virtual store, for example. In addition to an exclusive and responsive design, you can also manage your e-commerce through the platform.


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