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Changes in consumer behavior during and post-coronavirus

Changes in consumer behavior during and post-coronavirus

The coronavirus pandemic led the retail sector to look carefully at its partners, suppliers, distributors and, most importantly, to map changes consumer behavior.

We know that governments and organizations continue to work to contain COVID-19 and the growing number of victims, but in the meantime, consumers around the world are feeling its economic effects and are drastically reducing their spending. Therefore, the new consumer changed his habits and introduced new digital channels, products and services in all categories.

To help you in this challenge of understanding the behavior of the new consumer during this period of uncertainty, we brought you a survey conducted recently by the PMA (Produce Marketing Association), which has information on how the coronavirus pandemic is affecting product purchase trends .

The importance of knowing the consumer in crisis
Consumers are deeply concerned about the impact of COVID-19, both from a health and an economic point of view. People all over the world are afraid, as they struggle to adapt to a "new normal".

Some people feel anxious and worried, encouraging the purchase of basic hygiene products due to panic. Others, however, remain indifferent to the pandemic and continue to buy as usual.

Therefore, understanding that consumers are responding to the crisis and have buying habits in different ways is the first step in understanding the behavior of the new consumer during and post-coronavirus. From this, understanding how your own consumers are reacting, you can develop personalized marketing strategies for each one.

In addition, as part of the population is practicing social detachment, communication is more important than ever. Therefore, it is an opportunity for more creative, authentic and personalized interactions with customers. To do this, retailers must communicate with the new consumer where they are now - that is, on digital channels via e-commerce, social media, whatsapp, applications and others. Pay close attention to the statistics:
Covid-19's impact on e-commerce.
Internet sales grow more than 100%.
.E-commerce earned $ 77 billion more since the start of the pandemic, Adobe points out
.E-commerce sales grew 145% in the 1st semester and doubled store sales.
And are you ready for online sales?

If you are an entrepreneur, business owner, professional and need to sell more in times of crisis, then imagine having immediate access: The biggest and best online marketing strategies in the world for your business to sell more. The best and most complete social media marketing kit for your company to increase sales. Totally Free.
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